The program links marketing and sales instead of treating them as separate departments. It covers target segments, messaging, digital and traditional channels, the sales pipeline and managing a sales team by the numbers.
About the program
Who is it for?
- Marketing and sales managers
- Business owners
- Key account managers
- B2B sales teams
What you will achieve
- Build a marketing plan tied to specific revenue targets
- Design a clearly staged sales pipeline
- Raise close rates with consultative selling
- Measure and manage sales-team performance
Program modules
- Marketing strategy and positioning
- Digital marketing and acquisition channels
- Consultative selling and negotiation
- Pipeline management and CRM
- Leading a sales team by KPIs
Study modes
In person in Dubai
Monthly cohorts at our Business Bay centre.
In person across the Arab region
Riyadh, Jeddah, Cairo and other cities on request.
Live online
Same trainer, same content, from anywhere.
In-house
Designed around your team.
Certificate
Participants who complete the program receive a certificate accredited by Dubai’s KHDA, carrying a QR code for verification on the KHDA website.
Fees and dates
New cohorts start monthly. Send a request to get fees and the nearest date in your city.
FAQ
Are the certificates accredited?
Yes. Al Sarh Institute is licensed by Dubai’s Knowledge and Human Development Authority (KHDA), and every certificate carries a QR code that verifies it on the KHDA website.
When do cohorts start?
New cohorts start every month; dates vary by program and city. Send a request and we will share the nearest suitable date.
Do you deliver programs for companies?
Yes. We deliver any program to your staff at your premises, in Dubai or online, with sector-specific cases and a KHDA-accredited certificate for every participant.
Can I attend online?
Yes. Most programs run live online with the same trainer and lead to the same accredited certificate.