Covers communication planning, press releases, events, digital presence and media crisis management. Suitable for both government and private organizations.
About the program
Who is it for?
- PR and media officers
- Corporate communication teams
- Official spokespeople
- Event organizers
What you will achieve
- Prepare an annual corporate communication plan
- Write professional media content
- Manage crises and sensitive statements
- Measure the impact of PR campaigns
Program modules
- PR foundations and corporate reputation
- Media writing and press releases
- Digital PR
- Events and conferences
- Crisis communication
Study modes
In person in Dubai
Monthly cohorts at our Business Bay centre.
In person across the Arab region
Riyadh, Jeddah, Cairo and other cities on request.
Live online
Same trainer, same content, from anywhere.
In-house
Designed around your team.
Certificate
Participants who complete the program receive a certificate accredited by Dubai’s KHDA, carrying a QR code for verification on the KHDA website.
Fees and dates
New cohorts start monthly. Send a request to get fees and the nearest date in your city.
FAQ
Are the certificates accredited?
Yes. Al Sarh Institute is licensed by Dubai’s Knowledge and Human Development Authority (KHDA), and every certificate carries a QR code that verifies it on the KHDA website.
When do cohorts start?
New cohorts start every month; dates vary by program and city. Send a request and we will share the nearest suitable date.
Do you deliver programs for companies?
Yes. We deliver any program to your staff at your premises, in Dubai or online, with sector-specific cases and a KHDA-accredited certificate for every participant.
Can I attend online?
Yes. Most programs run live online with the same trainer and lead to the same accredited certificate.